JOB DESCRIPTION
POST TITLE : Marketing Administrator
SALARY SCALE : Points 10 to 13 on the College Payscale
DATE : November 2011
GENERIC PURPOSE OF POST
To provide high-quality efficient and effective non-teaching support, assisting with the promotion of opportunities for learning thereby enabling all learners to achieve to the best of their ability. All staff are expected to support the College’s commitment to safeguarding and child protection.
JOB ROLE PURPOSE OF POST
To assist the Marketing Manager in the professional marketing of the College to schools, community groups, employers, employees and universities, both in the UK and overseas, with a view to securing quality volume business and promoting the College’s values and ethos.
College Responsibilties
In addition to the generic responsibilities referred to above, all colleagues employed directly in support of assisting with the provision of the teaching and learning experiences of students at Stratford-upon-Avon College are expected to undertake the following College related responsibilities.
1. Flexibility
To work flexibly as part of a team with cross College responsibilities.
2. Marketing
To assist either directly or indirectly, with the recruitment, admission and enrolment of students and the marketing of courses in particular, and the College, in general.
3. Quality Assurance
To participate in undertaking all appropriate aspects of the College’s Quality Assurance systems.
4. Equal Opportunities
To adhere to and to promote the College’s policy on equal opportunities, entitlement and inclusiveness.
5. Staff and Continuous Professional Development
As identified, to participate fully in all appropriate activities designed to improve the quality of individual, team and College performance.
6. Health & Safety
Implement College Health and Safety systems and procedures.
7. Other Duties
Undertake other commensurate duties as may be required from time to time.
Job Role Responsibilities
Professional/Technical/Procedural Knowledge
The job requires knowledge of the procedures for a range of duties, a limited number of which either singly or in combination, are moderately complex together with the ability to operate associated equipment and/or tools.
Complexity of Task(s)
The job involves carrying out a moderate range of varying of tasks or duties of limited complexity and normally under supervision.
Decision Making
The job involves working within recognised procedures that leave some room for initiative. The work may involve responding independently to unexpected problems and situations normally under the advice and guidance of a line manager.
Line Management Responsibility
The job involves no direct responsibility for the supervision, direction or co-ordination of other employees. The work may involve demonstration of own duties, or the provision of low level advice and guidance to new employees or others.
Responsibility for Physical/Financial Resources
The job involves direct responsibility for a small number of physical and/or financial resources clearly defined and limited by range, value or number together with responsibility for the basic equipment and tools associated with the job.
Mental Effort/Level of Concentration and/or Emotional Demands
The job requires general awareness and involves infrequent periods of intense concentration involving high-level sensory/mental attention over a limited range of activities. The job involves limited periods of moderate to high level work-related pressures e.g. working to deadlines, interruptions, and conflicting demands.
Working Environment
The job involves minimal exposure to disagreeable, unpleasant or hazardous environmental working conditions.
HOURS OF WORK
The postholder will normally work for 37 hours per week for 52 weeks per annum (excluding entitlement to annual leave and bank and public holidays recognised in England and Wales). The postholder may be required to undertake some evening and weekend duties as part of their normal working week. Hours worked in excess of 37 hours may be claimed on an hour-for-hour time off in lieu basis.
CRIMINAL RECORDS BUREAU
From time to time you may be required to undertake duties that involve unrestricted contact with children or vulnerable adults, therefore the offer of employment is subject to a satisfactory Standard/Enhanced Disclosure statement from the Criminal Records Bureau (CRB). A copy of the CRB’s Code of Practice is available on request.
SAFEGUARDING CHILDREN
The College is fully committed to Safeguarding Children and Vulnerable Adults, following safe recruitment in line with Government procedures.
SPECIFIC JOB ROLE DUTIES
Associated with the post of
POST TITLE : Marketing Administrator
SALARY SCALE: Points 10 to 13 on the College Payscale
LINE MANAGER: Marketing Manager
DATE: November 2011
NOTE:
The following specific Job Role Duties are current as at the date shown above. These duties will be reviewed, normally annually, and, in consultation with the postholder. The College reserves the right to make such changes as deemed necessary and appropriate in support of effective and efficient operational requirements.
Strategy:
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Assist the Marketing Manager with the implementation of the Marketing Strategy.
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Assist the Marketing Manager in the implementation of their areas of work.
Direction:
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Collect and maintain College course information for the use in College marketing materials, such as prospectuses and the website.
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Liaise with other College areas regarding their course details and their representation in College marketing materials, including the College website.
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Prepare displays and materials for events.
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Be adaptable to work in the Marketing office and manage the Marketing desk at the College main site.
Implementation:
7. Assist in the production of marketing materials to include publications, leaflets, adverts and posters, contributing design and ideas.
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Help in identifying new opportunities for marketing activities.
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Promote, prepare and assist in the effective arrangement of College events to ensure their success.
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Support all aspects of the College marketing function providing assistance whenever possible.
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Represent the College at internal and external marketing events
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Assist in producing press releases
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Positively promote the marketing function across the College.
Administration:
14. Assist in responding to email, letter and telephone enquiries.
15.Prepare and check the invoices and purchase orders ready for signature.
16. Provide high quality effective and efficient administrative support to the College Marketing Team as required.
17. Arrange for distribution of College publications and promotional materials to clients/venues ensuring adequate levels are maintained.
18. Monitor stock levels of all publications and promotional materials with regular updates to the Marketing Manager to inform future expenditure.
19.Support the team in the continuous maintenance of the website.
20.Ensure the prompt response to email, letter and telephone enquiries.
SUMMARY OF CONDITIONS OF SERVICE
Salary
Salary will be between £15,907.00 and £17,290.00 per annum within salary range points 10 to 13 on the College payscale, depending on qualifications and experience. All salaries will be divided by 12 and paid as 12 equal monthly payments, this also applies to staff on term time only Contracts.
Working Hours
The postholder will be required to work 37 hours per week for 52 weeks per year. These hours will be flexible according to the needs of the College and may include the need to work some evenings and weekends when required, for which time off in lieu will be given.
Annual Leave
There is a full time annual leave entitlement of 33 days in a full leave year (September – August, pro-rata for less than full time, which includes your entitlement to statutory bank and public holidays as recognized in England and Wales). This leave includes up to 5 days when the College is closed in the interests of efficiency.
Sick Pay Scheme
A sick pay scheme is in operation. A copy is available from the Human Resources Department.
Superannuation
The successful applicant will be admitted to the Local Government Superannuation Scheme unless he/she completes a written option not to join. Full details of the scheme will be given to enable the successful applicant to make an informed decision as to whether to join in the Scheme.
Medical
Following interview, successful candidates will be required to complete a medical questionnaire following which they may be required to undergo a medical examination and/or chest x-ray.
Terms and Conditions
Any Terms and Conditions of employment not specifically stated here will be in accordance with the Contract of Employment agreed by the Corporation with the recognised Union (UNISON). Variations in terms and conditions of employment negotiated and agreed between the Stratford-upon-Avon College Corporation and the Union(s) recognised by the Corporation will be separately notified to you or otherwise incorporated in documents available for your reference.
Probationary Period
Any appointment to this post will be subject to the satisfactory completion of a twelve month probationary period.
References
All appointments to the College are subject to receipt of two references satisfactory to the College, one of whom should be given by either your current or most recent employer.
Immigration Checks
All appointments to the College are subject to receipt of documents evidencing proof of permission to work in the UK.
Criminal Records Bureau
All appointments to the College are subject to a satisfactory Disclosure statement from the Criminal Records Bureau.
Safeguarding Children
The College is fully committed to Safeguarding Children and Vulnerable Adults, following safe recruitment procedures in line with Government guidance
Note: All employees are required to comply with the Corporation's Equal Opportunities Policy and promote its application.
APPLICATION GUIDANCE NOTES
1. Application
The submission of a C.V.alone is NOT considered appropriate as an alternative to the completion of the formal application form, although it is acceptable in addition.
Press the ‘apply online’ button at the bottom of the page to fill in an electronic application form.
By the closing date of noon on THURSDAY 8th December 2011
The College electronically acknowledges receipt of applications, but does not notify applicants if not selected for interview. If you have not heard from us in four weeks, it will be reasonable to assume your application has not been successful on this occasion.
2. Interviews will take place within two weeks of the closing date.
As the College seeks to minimise obstacles caused by disability or disadvantage, the College will offer an interview to all disabled applicants who meet the criteria for the job. You are, therefore, requested to identify any special arrangements you may wish us to make in order that we may assist you and, in confidence, you should telephone Human Resources on (01789) 417323 or (01789) 417448.
Further, the College does not discriminate between internal and external applicants and those who most closely meet the criteria specified in the person specification will be invited to attend for interview. In addition to a formal interview, you may be required to undertake a short exercise relevant to the duties of the post for which you have applied and/or be required to deliver a mini lecture.
3. Appointments
At the conclusion of the interview process, candidates will be notified of the outcome as soon as possible. At this point, it is hoped that any candidate who receives an offer of employment will be able to give an immediate verbal answer. Assuming acceptance, the College will confirm in writing the offer of appointment together with a provisional salary and start date.
All offers of employment made by the College are subject to the following:
1. Documentary evidence of qualifications and verification of date of birth.
2. Documents evidencing proof of permission to work in the UK. Copies of these documents will be retained for the duration of your employment.
3. Two references satisfactory to the College, one should be from either a current or previous employer.
4. Evidence of medical fitness. Following interview, successful candidates will be required to complete a medical questionnaire after which they may be required to undergo a medical examination and/or chest X-ray.
5. Completion of a satisfactory 12 months probationary period.
6. Criminal Records Bureau clearance satisfactory to the College for which you will be asked to supply the following:
A Passport, Driving Licence, Birth Certificate and Marriage Certificate and/or Change of Name Deed (if appropriate) and two items of documentation confirming your current address, eg utility bills, bank/credit card statement or library card. two items of documentation confirming your current address, eg utility bills, bank/credit card statement or library card.
4. Equal Opportunities
As a College we actively seek to minimise obstacles caused by disability, disadvantage and/or difference of any kind and to adhere to and promote our policy on equal opportunities, entitlement and inclusiveness. In support of this statement, a copy of the College’s Policy Statement on Equal Opportunities is attached together with an information document addressing the needs of those who consider themselves to be disabled.
For your further information, the College also has competent users in British Sign Language. Minicom is also available. Application packs in large print type are available upon request to the Human Resources Department and much of the College’s premises are accessible to those who experience difficulties with mobility. Finally, in order that we may support and assist you in your application, you are requested to identify any special arrangements you may wish us to make and, in confidence, you should please telephone Human Resources on (01789) 417323 or (01789) 417448.
5. Data Protection
You are applying for a job with Stratford-upon-Avon College. The College will use the information you provide in support of your application in the following way
undertake relevant and appropriate checks as to the information you have provided, this includes as a minimum, contacting your nominated referees (when your permission has been provided),
verifying your personal information e.g. Name, Address, National Insurance Number etc
as part of the College’s Management data to include e.g.
Monitoring equal opportunities
Monitoring disability
Monitoring recruitment and advertisement data
ensure you have permission to work in the UK
undertake thorough criminal background checks
SAFEGUARDING CHILDREN
The College is fully committed to Safeguarding Children and Vulnerable Adults and we follow safe recruitment practices in line with Government procedures
Unless you are appointed to the job for which you have applied, we will hold the information you provide to us on file for the maximum period of 12 months unless you request in writing that we retain your details for a longer period. This may be applicable if you are making a speculative application to us. The information you provide will be held confidentially in secure storage. After the appropriate timeframe has elapsed, your information will be destroyed.