James Berresford Chief Executive of VisitEngland was quoted today on BBC Radio Coventry & Warwickshire regarding his opinion on the College's involvement in the re-opening of Stratford-upon-Avon's visitor information centre|.

Appearing as a news item on presenter Bob Brolly's 12noon show, the quote reads as follows:

A scheme in Stratford where the town's College has taken over the running of the visitor information centre has won praise nationally. The college is spending £1m on the project to reopen the centre on Bridgefoot. The Chief Executive of VisitEngland James Berresford says the idea to use apprentices among the staff is a great way to learn the business:

"I always like to describe Stratford as one of England's... one of the jewels in England's crown actually, and if you have one of the many many thousands of visitors, international and domestic that come to Stratford in a year looking for information, not only about what to see and do in Stratford but in the nearby area, it's really important that they can get that in an accessible way."

Broadcast on BBC Coventry & Warwickshire|, 12:00PM Mon, 6 Feb 2012 (1:01:27)

Up to ten apprenticeship| places will be created to help staff the tourist information centre under the agreement reached between the College and Stratford District Council.

Stratford-upon-Avon College delivers apprenticeships to learners across Stratford-upon-Avon, Solihull, Warwick, and Leamington Spa.|